Media Contact
Krista Pedersen: media@acboise.com, 208.720.5094
Athletic Club Boise and Ford Drive New Partnership Focused on Family, Community, and Soccer
BOISE, ID — Athletic Club Boise today announced a new partnership with Idaho Ford Stores, making the iconic automaker dealerships the Official Auto Partner of Idaho’s first professional soccer club. The collaboration brings Idaho Ford Stores’ community-minded spirit to Athletic Club Boise’s new stadium at Les Bois Park — including the creation of the Ford Family Zone, a welcoming gathering place for fans of all ages.
The Ford Family Zone will be a hub for families on matchdays, featuring family-friendly seating sections, interactive play areas, and community programming — all designed to make game days as fun off the field as they are on it.
“At Ford, we believe in showing up for the communities we’re part of,” said Jim Sterk, Association Chairman for the Idaho Ford Stores. “Partnering with Athletic Club Boise is about more than putting our name on something — it’s about helping create experiences that bring families together and reflect what makes Boise special.”
“Our partnership with Ford feels like it was meant to be,” said Brad Stith, CEO and Co-founder of Athletic Club Boise. “We’re both focused on building things that last — community, putting people first, connection, and hometown pride. The Ford Family Zone will be where a lot of that comes to life.”
The privately funded stadium at Les Bois Park — expandable from 7,000 to 11,000+ seats — is expected to host more than 400,000 visitors annually for soccer, concerts, and community events. The Ford Family Zone will stand as a centerpiece of that experience, embodying both organizations’ shared commitment to family and local roots.
Athletic Club Boise is gearing up for its inaugural USL League One season with several major moments on the horizon:
- Oct 31–December — Head Coach, Assistant Coach, and Key Player Signing Announcements
- November 22–23, 2025 — Open Tryouts
- December 3, 2025 — Kit Reveal at the Egyptian Theatre
- Spring 2026 — Men’s Team Debut Season
- Fall 2027 — Women’s Team Debut Season
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About Athletic Club Boise
Athletic Club Boise is Idaho’s first professional soccer club, competing in USL League One. Founded with deep roots in the community, the club is building a privately funded stadium at Les Bois Park through a 30-year partnership with Ada County. AC Boise will debut its men’s team in 2026, followed by a women’s USL Super League team in 2027. All men’s matches will be broadcast nationally on the ESPN and CBS Sports family of networks — a first for Boise pro sports. The club’s mission is to celebrate Idaho’s identity through sport, grow access to the game, and become a lasting source of pride for the Treasure Valley.
About Idaho Ford Stores
The Idaho Ford Stores comprises of all the Ford Stores in the Treasure Valley area, championing community engagement, supporting youth, families, and the next generation of drivers. The Idaho Ford Stores are the dealership and representation channel for Ford Motor Company, a global leader in automotive innovation, committed to building vehicles and experiences that make people’s lives better.