FOR IMMEDIATE RELEASE: DEC 4, 2025
Media Contact
Krista Pedersen: media@acboise.com, 208.720.5094
Athletic Club Boise Announces Two Key Front Office Hires
Dustin Colter as Chief Operating Officer and Jeff Matsushita as Director of Community Enrichment
BOISE, ID — Athletic Club Boise, Idaho’s new professional soccer club joining USL in 2026, today announced two foundational additions to its front office leadership team: Dustin Colter as Chief Operating Officer and Jeff Matsushita as Director of Community Enrichment.
The hires represent a major step forward in building the club’s operational strength, community foundation, and long-term vision as Athletic Club Boise prepares for its inaugural season.
Dustin Colter — Chief Operating Officer
Colter joins Athletic Club Boise with nearly two decades of operational leadership, organizational scaling, and technology-driven innovation. A longtime Boise resident, he previously served as a senior executive at Quest Groups and co-founded Talentpair, an AI-powered recruiting platform that served thousands of users nationwide. His career spans leading multi-million-dollar business units, building high-performance teams, and implementing operational systems that support rapid, sustainable growth.
“I’m humbled and excited to join AC Boise and help bring pro soccer to the city I have called home for many years,” Colter said. “My mission is to create a fan experience in Boise that is truly one-of-a-kind. This is a milestone moment for our community, and I couldn’t be more fired up to be part of it.”
Jeff Matsushita — Director of Community Enrichment
Matsushita brings more than 20 years of experience working at the intersection of sport, community, prevention education, and leadership development. His background includes roles at Boise State University, the Idaho Coalition Against Sexual & Domestic Violence, and national facilitation work with A CALL TO MEN and the Institute for Sport and Social Justice. His career has been dedicated to community empowerment, youth mentorship, and advancing inclusion through relationship-building and program development.
“This is an exciting opportunity to advance community-focused initiatives while helping a new team take root and celebrate the beautiful game,” said Matsushita. “I am motivated to bring my experience in relationship-building and program development — grounded in the values of inclusion, collaboration, and community engagement — to Athletic Club Boise, where we will weave connections across the Treasure Valley.”
Leadership Perspective
AC Boise CEO & Co-Founder Brad Stith said these hires signal the club’s commitment to building a front office defined by excellence, integrity, and a people-first approach.
“Dustin and Jeff are exceptional leaders — not just professionally, but personally,” Stith said. “They bring deep expertise, strong character, and a shared belief in what this club can mean for the Treasure Valley. Their leadership will set the tone for how we operate, how we serve our community, and how we build a championship-caliber culture on and off the pitch.”
For more information, visit acboise.com or follow @acboise on Instagram and X.
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About Athletic Club Boise
Athletic Club Boise is Idaho’s first professional soccer club, competing in USL League One. Founded with deep roots in the community, the club is building a privately funded stadium at Les Bois Park through a 30-year partnership with Ada County. AC Boise will debut its men’s team in 2026, followed by a women’s Gainbridge Super League team in 2027. All men’s matches will be broadcast nationally on the ESPN and CBS Sports family of networks — a first for Boise pro sports. The club’s mission is to celebrate Idaho’s identity through sport, grow access to the game, and become a lasting source of pride for the Treasure Valley.